Sunday, February 7, 2010

Zara Spring/Summer 2010 Look Book

Over the years, as my style choices have become increasingly influenced by high fashion trends, I have found myself seeking more sophisticated silhouettes and edgier pieces that stand out yet are appropriate for everyday. Retail chains rarely deliver these goods, but Zara has always stayed true to its fashion philosophy that it "walks at the pace of society, dressing ideas, trends and tastes that society itself has matured." Their mission statement implies that there's an effortless chicness that radiates from their merchandise and transfers to the individual who chooses to represent him or herself by wearing the clothing. This season, Zara designers have manifested their uncomplicated philosophy into equally uncomplicated clothing. The organic elements and upscale bohemian attributes are the ultimate urban essentials that update American sportswear with European flair.

The tender neutrals of this collection have a color-washed quality to them and evoke a soft sense of femininity that is so on-trend for this transitional season. Earth tones and pastels unite to create a whimsical yet organic aesthetic that seems to be affecting the entire industry. Stella McCartney famously incorporated her love of slouchy-chic into her long-running stint at ChloƩ and A.F. Vandevorst and Moschino featured similar collections for Spring/Summer 2010.
The contrast between natural and masculine leather and soft silks creates a functional and fashionable look. The loose braid look has transitioned from seasons past and aptly represents the deconstructed elegance of the modern woman.

Another timely trend is the oxford shirt that screams menswear yet translates easily into a woman's wardrobe. The sharply tailored look evokes power and sophistication with its incredible crispness. On the contrary, the slouchy silhouette implies the casual-chic quality that most fashion icons possess. Paired with a structured blazer, this look is impeccable yet incredibly nonchalant.


I can't wait to check out some of these styles in stores soon!


  1. I love this post because I just bought a blue blazer and high waisted shorts. Love love love it!

    Natalie Iturbe


Merci beaucoup!

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