Saturday, February 6, 2010


Amy Moss of Eat Drink Chic was approached by a photographer to style a fashionable food concept idea for a McDonalds pop-up restaurant during Fashion Week last year. As an enthusiastic lover of both food and fashion, this concept, the set-up, photo quality and all-over aesthetic of this photo shoot is beyond my wildest imagination!

If all fast food establishments packaged their products in this way, I would eat Hermes french fries all day and night!

The starkness of the photos and the immaculate packaging of the items makes them look irresistible and untouchable at the same time. A definite departure from the sloppy goodness of McDonalds packaging, the minimalism and symmetry of these images are food for thought for the entire fine dining industry!

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Merci beaucoup!

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